Paid Advertising
Advertising accountable to cost per qualified lead
Google, Meta and cross-channel campaigns structured around profitable intent, with creative and landing pages built for the audience they are shown to.
Who this is for
- Businesses spending on ads without clear return
- Companies needing predictable enquiry volume
- E-commerce brands scaling acquisition
- Teams launching a new offer or market
Problems it solves
- Rising cost per click with flat results
- Leads arrive but are not qualified
- Creative fatigues quickly with no pipeline of replacements
- Reporting shows platform metrics, not business outcomes
Paid Advertising
What you get
Account audit and restructure
Campaign strategy across search, social and remarketing
Creative concepts, copy and production
Landing page design and conversion optimisation
Conversion tracking and offline conversion import
Budget planning and pacing
Continuous testing programme
Monthly performance reporting and recommendations
Paid Advertising
How we deliver it
- 01
Audit
Account structure, tracking accuracy and historical performance.
- 02
Strategise
Channel mix, audience, offer and budget allocation.
- 03
Produce
Creative and landing page development.
- 04
Launch
Structured rollout with clean measurement.
- 05
Optimise
Weekly management, testing and budget reallocation.
- 06
Report
Cost per qualified lead and contribution to pipeline.
Paid Advertising
Frequently asked questions
Services
Related services
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